Tourism and Culture Promotion

Tourism and Culture Management, Publication in the Diário da República - RCC 21/12/2010 [DR.4930/2011 21.03.2011]

6 ECTS; 2º Ano, 2º Semestre, 30,0 T + 45,0 TP + 15,0 S

Lecturer

Prerequisites

Objectives

Program

Evaluation Methodology

Bibliography
- Kotler, P. (2005). Marketing para Turismo. (Vol. -). (pp. ---). Madrid: Pearson Education
- Pires, A. (1994). O que é o Marketing?. (Vol. -). (pp. ---). Lisboa: Difusão Cultural
- McLean, F. (1997). Marketing the museum. (Vol. -). (pp. ---). Londres: Routledge

Method of interaction

Software used in class