Image Analysis

Design and Graphic Arts
4.5 ECTS; 1º Ano, 2º Semestre, 45,0 TP + 3,0 O

Lecturer
- João Manuel de Sousa Nunes Costa Rosa

Prerequisites
Knowledge of plastic language elements and figurative and expressive drawing abilities are recommended.

Objectives
I Demonstrate visual ability to interpret and describe
II Acquire critical skills
III Value doubt, error, hypothesis and argumentation
IV Become familiar with image analysis procedures
V Enhance visual communication as text
VI Value visual text creation

Program
1 Image as a mirror or as the superseding of material reality
2 Expression vs content
3 Morphological and expression elements; syntax
4 Visual rhethoric procedures
5 Image reading and creation, visual literacy

Evaluation Methodology
Exercises demonstrating skills and mastery of content;
End-of-semester test consisting in the presentation of the proposed exercises.
Test grade is the arithmetic mean of the proposed projects.
Exam exemption: a pass mark of 10/20

Bibliography
- , .(1989). Pensar la imagen. Madrid: Cátedra
- , .(1996). Principios de teoría General de la Imagen. Madrid: Pirâmide
- , .(2002). Teoría de la Imagen Periodística. Madrid: Ediciones Pirámide
- , .(1989). Retorica general. MadridBarcelona: Ediciones Paidós

Method of interaction
A) Expository lessons using examples to illustrate concepts
B) Reading of projected images
C) Experimental exercises
D) Analysis and discussion of printed advertising; visual rhetoric

Software used in class