Graphic Design I


Design and Graphic Arts, Publication in the Diário da República - Despacho nº 9182/2020 - 25/09/2020

6 ECTS; 1º Ano, 2º Semestre, 60,0 TP + 4,0 OT

- Vitor Dinis Carita de Jesus

Not applicable

1 Master the basic visual syntax
2 Acquire comprehensive graphic visual literacy
3 Choosing, hierarchizing and manipulating typographic elements of a graphic project
4 Knowing how to draw logos
5 Knowing how to combine image and text
6 Develop institutional identity projects

1 Introduction to graphic design: syntax and visual literacy
1.1. Readability and Readability
1.2. Letter, word, phrase, text
1.3. Leading, tracking and kerning

2 Typography
2.1. letter anatomy
2.2. Sources and their families

3 Graphic composition
3.1. Design principles in graphic composition
3.1.1. Proximity
3.1.2. Contrast
3.1.3. Repetition
3.1.4. Alignment
3.2. Layout Grid/Grid
3.2.1. text and image

4 Compositional elements in design
4.1. Form
4.2. Line
4.3. contour and fill
4.4. shape and background,
4.5. Texture
4.6. Color

5 Visual identity
5.1. Logo
5.2. Corporative identity
5.3. Graphic Standards Book

Evaluation Methodology
Ten exercises will be carried out throughout the semester: the first six will weigh one (each) in the final grade; exercises seven and eight weigh three (each) in the final grade; and exercises nine and ten have weight of four (each) in the final grade.
The dates of the evaluations are duly explained in each of the ten statements delivered in the class, and the exercises can only be delivered within those dates, unless there is a justification that constitutes an impediment to it.
Only students who have developed at least eight out of 10 will be admitted to the exam or appeal.The exam will consists in missing exercises and/or the improvements proposed by the teacher in relation to those carried out will be submitted.

- Costa, J. (2009). Imagen Corporativa en el siglo XXI. Buenos Aires: La Crujia ediciones
- Sanchez, F. e Ontiveros, D. e Larreas, J. (2013). La Comunicacion de las Marcas - Branding. Buenos Aires: Editorial Comunicacion Latinoamericana
- Forssman, F. e Willberg, H. (2003). Primeros Auxilios en Tipografia. Barcelona: Editorial Gustavo Gili
- Lupton, E. (2014). Diseno Gráfico - Nuevos Fundamentos. Barcelona: Editorial Gustavo Gili
- Wilde, R. (2000). Visual Literacy: A Conceptual Approach to Graphic Problem Solving. USA: Watson-Guptill Publications Inc
- Lupton, E. (2020). Pensar com Tipos. Barcelona: Editorial Gustavo Gill
- Hyndman, S. (2015). Why Fonts Matter. London: Virgin Books
- Wong, W. e Wong, B. (2004). Diseño Grafico Digital. Barcelona: Editorial Gustavo Gili

Method of interaction
1 Theoretical and practical lectures to support the realization of practical exercises
2 Practice of short-term exercises with the supervision of the teacher
3 Analysis of final results

Software used in class
Adobe PhotoShop; Adobe Illustrator and InDesign