Image Analysis


Design and Graphic Arts, Publication in the Diário da República - Despacho nº 9182/2020 - 25/09/2020

4.5 ECTS; 1º Ano, 2º Semestre, 45,0 TP + 3,0 OT

- João Manuel de Sousa Nunes Costa Rosa


I Interpret and describe images
II Read critically/consciously visual messages
III Value doubt/error/hypothesis/argument
IV Acquire procedures and research on images
V Value visual communication as text
VI Value processes for visual experimentation on images

1 Image as mirror
2 Introduction to semiotics
3 Symbol and allegory
4 Visual rhetoric procedures
5 Reading images (visual literacy)

Evaluation Methodology
Delivery, as part of ongoing assessment, the proposed work and exercises duly completed and incorporating the suggestions for improvement and transformation, which were provided in class.
Quantitative final classification (0 to 20).
-Students who do not obtain the minimum mark in ongoing assessment will be elligile to sit the exam.
This exam covers mainly theoretical aspects. Final mark from 0 to 20 (zero to twenty).

(2002). Teoría de la Imagen Periodística. Madrid: Ediciones Pirámide
(1996). Principios de teoría General de la Imagen. Madrid: Pirâmide
(1989). Pensar la imagen. Madrid: Cátedra
(1989). Retorica general. MadridBarcelona: Ediciones Paidós

Method of interaction
A)Expository lectures learning subjects trought examples
B)Images reading from images projections or images given
C) Exercises to training
D) Analysis and forum for discussions of images and printing advertaising. Visual Rethorics.

Software used in class