Graphic Design Pricing

Design and Graphic Arts
5 ECTS; 3º Ano, 2º Semestre, 60,0 TP + 4,0 OT

- Luís Miguel Alves de Oliveira

Not applicable

- Understand the main concepts of graphic pricing.
- Types of pricing methods for the Graphic Industry.
- Determine the production costs of a graphic work.

Cost estimative in the Printing Industry
The concept of cost estimative and its purpose
The variables involved in the cost estimative process: handwork/machinery; raw materials.
Raw materials and supplies for the production process.

Evaluation Methodology
Pratical exercices - 20%
Written test (online) - 80%
Exemption from final exam: min. mark of 10 grade points (out of 20)
Final exam: minimum pass mark is 10/20

- Kiphan, H. (2001). Handbook of Print Media. (Vol. 1). Alemanha: Springer
- Barbosa, C. (2009). Manual Prático de Produção Gráfica. (Vol. 1). Lisboa: Principia
- Bann, D. (2008). Actualidade en la Producción de Artes Gráficas. (Vol. 1). Barcelona: Blume
- Baer, L. (1999). Produção Gráfica. (Vol. 1). S. Paulo: SENAC

Method of interaction
Lectures - expository lessons using audiovisual resources
Theoretical/practical lessons - practical work and pricing exercises.

Software used in class
Microsoft Teams
Microsoft Excel