Gestão e Estratégia

Design e Tecnologia das Artes Gráficas
4.5 ECTS; 3º Ano, 2º Semestre, 45,0 TP + 3,0 O

- Maria de Fátima Rodrigues Pedro
- Oliva Maria Dourado Martins

not applicable

1.Identify the information about the environment and the company.
2.Understand and know how to apply the concepts, models and techniques.
3.Understand the different aspects of strategic analysis
4.Develop critical thinking. Decision-making.

1. Strategy and planning fundamentals.
2. Strategic analysis.
3. Strategy formulation.
4. Matrix analysis.
5. Planning and control.
6. Strategic organization and implementation.

Evaluation Methodology
Ongoing assessment:
Two compulsory assessment components: practical work with presentation and discussion 50% weighting - minimum of ten values + Written test 50% weighting - minimum of nine values.

Written test - 100%

- Grant, R. (2013). Comtemporary Strategic Analysis. UK: Wiley
- Teixeira, S. (2011). Gestão Estratégica. Lisboa: Escolar Editora
- Sanders, W. e Carpenter, M. (2009). Strategic Management A Dynamic Perspective. England: Pearson Prentice Hall
- Robbins, S. e Coulter, M. (2009). Management. England: Pearson Prentice Hall

Method of interaction
2.Class debates
3.Case study analysis

Software used in class
not applicable