Management and Strategy

Design and Graphic Arts
4.5 ECTS; 3º Ano, 2º Semestre, 45,0 TP + 3,0 O

- Sílvio Manuel Valente da Silva

not applicable

1.Identify the information about the environment and the company.
2.Understand and know how to apply the concepts, models and techniques.
3.Understand the different aspects of strategic analysis
4.Develop critical thinking. Decision-making.

1. Strategy and planning fundamentals.
2. Strategic analysis.
3. Strategy formulation.
4. Matrix analysis.
5. Planning and control.
6. Strategic organization and implementation.

Evaluation Methodology
Ongoing assessment: individual questionnaires 1 per chapter(30%) + written test(70%)
Written test - 100%

- Neves, J. (2011). Avaliação e Gestão da Performance Estratégica da Empresa . Alfragide: Texto Editores.
- Buckingham, M. (2005). Gestor de Sucesso. (Vol. 1). Lisboa: Biblioteca Exame
- Sousa, A. (1998). Introdução à Gestão: Uma Abordagem Sistémica. . (Vol. 1). Lisboa: Editorial Verbo
- Teixeira, S. (2011). Gestão estratégica. Lisboa: Escolar Edtora

Method of interaction
2.Class debates
3.Case study analysis

Software used in class
not applicable