Graphic Design I

Design and Graphic Arts
6 ECTS; 1º Ano, 2º Semestre, 60,0 TP + 4,0 OT

Lecturer

Prerequisites
Not applicable.

Objectives
1 Master basic visual syntax
2 Acquire a comprehensive graphical visual literacy
3 Select, class and manipulate typographic elements of a graphic project
4 Design symbols
5 Bring image and text together
6 Develop corporate identity projects

Program
1 Introduction to graphic design: syntax and visual literacy
2 Composition
3 Shape, line, contour and filling, shape and background, texture, color
4 Choosing the right typeface
5 Characters, words, sentences, text
6 Text and Image
7 Iconic symbols
8 Corporate Identity

Evaluation Methodology
Throughout the semester, ten exercises will be carried out: each of the first 6 exercises is weighted 1 towards the final grade; exercise 7 and 8 are weighted 3 each; exercises 9 and 10 are weighted 4 each towards the final grade.
Assessment dates a

Bibliography
- Wilde, R. e Wilde, J. (2000). Visual Literacy: A Conceptual Approach to Graphic Problem Solving. USA: Watson-Guptill Publications Inc
- Philips, J. e Lupton, E. (2008). Graphic Design: The New Basics. USA: Princeton Architectural Press
- Wong, W. (2004). Diseño Grafico Digital. Espanha: Editorial Gustavo Gili
- Willberg, H. (2003). Primeros Auxilios en Tipografia. Espanha: Editorial Gustavo Gili

Method of interaction
1 Theoretical introduction to practical exercises
2 Short exercises
3 Project monitoring
4 Result analysis

Software used in class
Adobe Illustrator; Adobe InDesign; Adobe Photoshop