Graphic Design I

Design and Graphic Arts, Publication in the Diário da República - Despacho nº 3359/2013 - 01/03/2013

6 ECTS; 1º Ano, 2º Semestre, 60,0 TP + 4,0 OT

Lecturer
- Vitor Dinis Carita de Jesus
- Maria João Bom Mendes dos Santos

Prerequisites
Not applicable.

Objectives
1 Master basic visual syntax
2 Acquire a comprehensive graphical visual literacy
3 Select, class and manipulate typographic elements of a graphic project
4 Bring image and text together
5 Design symbols
6 Develop corporate identity projects

Program
1 Introduction to graphic design: syntax and visual literacy
2 Composition
3 Shape, line, contour and filling, shape and background, texture, color
4 Choosing the right typeface
5 Characters, words, sentences, text
6 Text and Image
7 Iconic symbols
8 Corporate Identity

Evaluation Methodology
Continuous assessment based on the eight practical exercises requested throughout the semester. The delivery dates are duly explained in each of the eight statements presented in the class, and the exercises can only be delivered within those dates, unless there is a justification that would prevent it. The final classification results from the weighting of the evaluation of the practical exercises: the two exercises have the weight of one (each), exercises three, four and five have the weight of two (each) in the final grade; and exercises six, seven and eight weigh four (each) in the final grade. The student does not need an exam with a minimum grade of 10 points.
Students are admitted to the exam if they have attended more than 2/3 of the classes and have completed at least five of the exercises proposed during the period of attendance. The final classification results from the weighting of the evaluation of the practical work. The exam and the appeal are each worth 100% of the final grade.
The exam can be carried out remotely using the moodle and Teams platforms.

Bibliography
- Wilde, R. e Wilde, J. (2000). Visual Literacy: A Conceptual Approach to Graphic Problem Solving. USA: Watson-Guptill Publications Inc
- Philips, J. e Lupton, E. (2008). Graphic Design: The New Basics. USA: Princeton Architectural Press
- Wong, W. (2004). Diseño Grafico Digital. Espanha: Editorial Gustavo Gili
- Willberg, H. (2003). Primeros Auxilios en Tipografia. Espanha: Editorial Gustavo Gili

Method of interaction
Classes taught by videoconference in moodle and Teams.
1 Theoretical introduction to practical exercises
2 Pratical exercises
3 Project monitoring
4 Result analysis

Software used in class
Adobe Illustrator; Adobe InDesign; Adobe Photoshop