Graphic Design I

Design and Graphic Arts
6 ECTS; 1º Ano, 2º Semestre, 60,0 TP + 4,0 OT


Not applicable.

1 Master basic visual syntax
2 Acquire a comprehensive graphical visual literacy
3 Select, class and manipulate typographic elements of a graphic project
4 Design symbols
5 Bring image and text together
6 Develop corporate identity projects

1 Introduction to graphic design: syntax and visual literacy
2 Composition
3 Shape, line, contour and filling, shape and background, texture, color
4 Choosing the right typeface
5 Characters, words, sentences, text
6 Text and Image
7 Iconic symbols
8 Corporate Identity

Evaluation Methodology
Will be held throughout the semester ten exercises: the first six have a weight of one (each) on final note; the exercices seven and eight have weight three (each) on final note; and the exercices nine and ten have weight four (each) on final note.
The dates of the reviews are properly set out in each of the ten statements delivered in class, and can only be delivered within these dates, unless there is a justification that constitutes the same impediment.
Will only be admitted to the exam students who have developed resource, at least eight of 10 exercises set for the course unit (The examination and the resource are worth, each, 100% of the final note).

- Wilde, R. e Wilde, J. (2000). Visual Literacy: A Conceptual Approach to Graphic Problem Solving. USA: Watson-Guptill Publications Inc
- Philips, J. e Lupton, E. (2008). Graphic Design: The New Basics. USA: Princeton Architectural Press
- Wong, W. (2004). Diseño Grafico Digital. Espanha: Editorial Gustavo Gili
- Willberg, H. (2003). Primeros Auxilios en Tipografia. Espanha: Editorial Gustavo Gili

Method of interaction
1 Theoretical introduction to practical exercises
2 Short exercises
3 Project monitoring
4 Result analysis

Software used in class
Adobe Illustrator; Adobe InDesign; Adobe Photoshop