Graphic Design I

Design and Graphic Arts, Publication in the Diário da República - Despacho nº 9182/2020 - 25/09/2020

6 ECTS; 1º Ano, 2º Semestre, 60,0 TP + 4,0 OT

Lecturer
- Vitor Dinis Carita de Jesus
- Maria João Bom Mendes dos Santos

Prerequisites
Not applicable

Objectives
1 Master the basic visual syntax
2 Acquire comprehensive graphic visual literacy
3 Choosing, hierarchizing and manipulating typographic elements of a graphic project
4 Knowing how to draw symbols
5 Knowing how to combine image and text
6 Develop institutional identity projects

Program
1 Introduction to graphic design: syntax and visual literacy
2 Composition
3 Shape, line, contour and fill, shape and background, texture, color
4 Choosing suitable fonts
5 Letter, word, phrase, text
6 Text and image
7 Iconic symbol design
8 Institutional identity

Evaluation Methodology
Ten exercises will be carried out throughout the semester: the first six will weigh one (each) in the final grade; exercises seven and eight weigh three (each) in the final grade; and exercises nine and ten have weight of four (each) in the final grade.
The dates of the evaluations are duly explained in each of the ten statements delivered in the class, and the exercises can only be delivered within those dates, unless there is a justification that constitutes an impediment to it.
Only students who have developed at least eight out of 10 will be admitted to the exam or appeal.

Bibliography
- Wilde, R. e Wilde, J. (2000). Visual Literacy: A Conceptual Approach to Graphic Problem Solving. USA: Watson-Guptill Publications Inc
- Philips, J. e Lupton, E. (2008). Graphic Design: The New Basics. USA: Princeton Architectural Press
- Wong, W. (2004). Diseño Grafico Digital. Espanha: Editorial Gustavo Gili
- Willberg, H. (2003). Primeros Auxilios en Tipografia. Espanha: Editorial Gustavo Gili

Method of interaction
1 Exposition of introductory theoretical concepts to practical exercises
2 Accomplishment of several practical exercises of short duration
3 Monitoring the preparation of projects
4 Analysis of results

Software used in class
Adobe Illustrator; Adobe InDesign; Adobe Photoshop