Marketing Planning

Master's degree in Development of Cultural Tourism Products

6 ECTS; 1º Ano, 1º Semestre, 21,0 T + 24,0 TP

Lecturer

Prerequisites

Objectives

Program

Evaluation Methodology

Bibliography
- Torres, H. (2011). PME - Plano de Marketing Empresarial . Porto: Afrontamento
- Kotler, P. e Baloglu, S. e Bowen, J. e Makens, J. (2016). Marketing for Hospitality and Tourism. London: Pearson
- Netto, A. e Ansarah , M. (2015). Produtos turisticos e novos segmentos de mercado: planejamento, criacão e comercializacao. Barueri, Sao Paulo: Editorial Manole

Method of interaction

Software used in class