Introduction to Management

Human Resources Management and Organisational Behaviour
5 ECTS; 1º Ano, 2º Semestre, 60,0 TP + 15,0 OT

- Gonçalo Nuno Rodrigues Brás


On completion of the module, students are expected to understand all basic concepts needed to undertake a degree in management.

. What is an Organization
1.1. The historical evolution of the theory of
1.2. Company - a particular case of Organization
1.3. The Company versus the Environment
1.4. The structure of the company
1.5. Types of Organization
2. Management by Objectives
2.1. Origins
2.2. Characteristics
2.3. Goal Setting
2.4. Strategic Planning and Tactical Planning
2.5. APO Cycle
2.6. Critical appraisal of APO
3. The Production Function
3.1. Types of production process
3.2. Selection of the Productive Process
3.3. Quality Control
3.4. Productivity
4. The Financial function
4.1. The notion of financial function
4.2. Accounting tools
4.3. The financial balance
4.4. Profitability and Self-financing
5. The Commercial Function
5.1. Notion of Marketing
5.2. The Marketing Strategy
5.3. Matrix Analysis
5.4. Target Customer Identification
5.5. The variables of Marketing-Mix
6. The Role of Human Resources
6.1. What is your goal?
6.2. Motivation (main approaches)
6.3. Leadership and Management Styles
6.4. What is Personnel Management?
6.5. Human Resources Strategy

Evaluation Methodology
Final test (100%). A final exam for students who did not achieve the minimum standards (10/20) established for continuous asssessment.

- Nelson Santos, A. e Maria Trigo, V. (1991). Pequenas Empresas – Sucessos e Insucessos. (Vol. 1). Lisboa: Edições Sílabo
- J. R. T, A. e S. N. , C. (2000). Introduction to Materials Management. (Vol. 1). London: Prentice Hall
- Baranano, A. (2004). Métodos e Técnicas de Investigação em Gestão. (Vol. 1). Lisboa: Edições Sílabo
- Buckingham, M. (2005). Gestor de Sucesso. (Vol. 1). Lisboa: Biblioteca Exame

Method of interaction
- Current issues and case study discussion; review of existing assignments based on the topics discussed in the classroom;

Software used in class