History of Publishing

Master's degree in Editorial Design
4 ECTS; 1º Ano, 2º Semestre, 30,0 T + 2,0 O

Lecturer
- Maria João Bom Mendes dos Santos

Prerequisites
Not applicable.

Objectives
1. To acquire knowledge of the history of book and publishing;
2. To recognise the different phases of the history of book and publishing.

Program
1. The pre-historic paintings and engravings;
2. The first written:
2.1. The Egyptian and cuneiform writings;
3. The phonetic writings:
3.1. Writing Phonetics: the Phoenicians to latinos;
4. The alphabet in Western Europe;
5. The medieval manuscripts:
5.1. The medieval manuscripts and the writings and uncial semi-uncial;
5.2. The medieval manuscripts and the tiny writing carolina;
5.3. The Book of Kells;
6. The invention of the printing press and your diffusion;
7. The golden period of the French book (21st century. XVI);
8. The printed book in the 17th, 18th, 19th, and 20th:
8.1. The printed book in the 17th century;
8.2. The printed book in the 18th century (Baskerville and your followers);
8.3. The printed book in the 19th century (William Morris and his successors);
8.4. The book in the twentieth century (modern typography).

Evaluation Methodology
The final assessment in time or frequency of tests results from the following weighting:
Written essay 40%; Research work 50% + their oral presentations (10%)
The work will consist of a little research on a topic related with the material given in class and also three synthetic oral presentations (with final weight of 10% of the final grade), of which only dismissed workers-students. Case workers-students have not performed this work during the semester, they will have to deliver and present orally on the day of the examination (worth 60% procedure on final note).

Bibliography
- Febvre, L. (2000). O aparecimento do livro. Lisboa: Fundação Calouste Gulbenkian
- Escolar, H. (1993). História universal del libro. Madrid: Fund. G. S. Ruipérez
- Beja, R. (2012). A edição em Portugal (1970-2010). Percursos e perspectivas. Lisboa: APEL
- Anselmo, A. (1991). História da edição em Portugal. Porto: Lello Editores

Method of interaction
1. Lectures supported by audio-visual and on-line resources.
2. Text analysis and discussion.

Software used in class
Not applicable.