Tour Operators and Travel Agencies

Tourism and Culture Management
6 ECTS; 2º Ano, 1º Semestre, 30,0 T + 45,0 TP

Lecturer
- Vasco Ribeiro dos Santos
- José Luís Sousa Soares de Oliveira Braga

Prerequisites
Not applicable

Objectives
Students will acquire skills and competencies that will enable them to understand the structure of tourist distribution and the concepts and terminology used by tourist agents, design and sell tourist packages and gain basic distribution skills.

Program
Tourism concepts, The role intermediaries in the tourism system:travel agencies and tourist operators; legal framework for travel agencies; organisational structure of travel agencies and tour operators; future prospects for the sector; marketing activities; design and sale of tourist packages.

Evaluation Methodology
Written test - 10 grade points out of 20 (50%) (the student must score at least 4 grade points);

Assignment - 5 grade points out of 20 (25%) (theoretical classes);

Assignment - 5 grade points out of 20 (25%) (Theoretical-practical classes)

Bibliography
- Beni, M. (2001). Análise Estrutural do Turismo. (Vol. --). (pp. -----). São Paulo: Senac
- Leiper, N. (1990). Tourism Systems. (Vol. --). (pp. -----). New Zeland: Massey University
- Abranja, N. e Alcântara, A. e Marques, A. e Braga, C. (2012). Gestão de Agências de Viagens e Turismo. Lisboa: Lidel
- Braga, D. (2008). Agências de Viagens e Turismo: Práticas de Mercado. Rio de Janeiro: Editora Campus

Method of interaction
Lectures and theoretical-practical classes providing students with the terminology used in the sector as well as critical skills.

Software used in class
Powerpoint 2016