Methods of Analysis

Tourism and Culture Management
6 ECTS; 1º Ano, 1º Semestre, 30,0 T + 45,0 TP

Lecturer
- Ana Cristina Becerra Nata dos Santos
- Maria João da Costa Antunes Inácio

Prerequisites
Not applicable.

Objectives

Program
I - Descriptive Statistics; II - Introduction to Statistical Inference; III - Regression and Correlation; IV - Multiple Regression Models; V - Discriminant Analysis; VI - Factorial Analysis in Principal Component; VII - Cluster Analysis.

Evaluation Methodology

Bibliography
- Guimarães, R. e Sarsfiels Cabral, J. (2005). Estatística. Lisboa: McGraw Hill
- Black, W. e Hair, J. e Anderson, R. (2006). Multivariate Data Analysis. Essex: Pearson
- Maroco, J. (2018). Análise Estatística com a Utilização do SPSS. Lisboa: McGraw Hill

Method of interaction
Lectures with a strong interaction between theory and practice. Theoretical-practical classes focusing on the resolution of case studies using Google Docs, Geogebra and SPSS.

Software used in class
IBM-SPSS