Strategic Planning

 

Human Resources Management and Organisational Behaviour, Publication in the Diário da República - Despacho nº 1887/2016 - 05/02/2016

5 ECTS; 2º Ano, 2º Semestre, 60,0 TP + 15,0 OT

Lecturer
- José Manuel Barros Pinheiro Nogueira

Prerequisites
Elements of Management and Economics.

Objectives
The purpose of this chair is the Strategic Management of Organizations. It is intended to clarify the concept of Strategy, Strategic Process and Strategic Planning, as well as to transmit the evolution of the deliberate and emerging concepts, models and practices of Strategic Management. It is intended, therefore, that students
i) identify and analyze, in the context, the strategy of an organization, the processes by which it is formulated, planned and / or formed and the roles of the stakeholders, and interpret the respective implications, being prepared to participate intelligently in the strategic process.
ii) Students must promote inclusive and sustainable industrialization (9: Innovation and infrastructure) as well as strengthen scientific research, improve the technological capabilities of industrial sectors by encouraging innovation (9: Innovation and Infrastructure).
iii) Students should encourage the adoption of sustainable practices and integrate information on sustainability (12: Sustainable Production and Consumption).
A review of the Theory of Organizations will be proposed, in order to enable a final and capable study of the Strategic Process in different organizational contexts.
It is intended that students be able to identify and analyze, in context, the strategy of an organization, the processes by which it is formulated, planned and / or formed and the roles of stakeholders, and interpret their implications, being prepared to participate intelligently in the strategic process.

Program
PART I Formulation of the Strategy
1- Sustainable Strategy
1.1 Strategy
1.2 Traditional and Digital Business
1.3 Sustainability
1.4 Creating Sustainable Value

2- Analysis of the Environment
2.1 Macro Environment
2.2 Environment Micro Clients
2.3 Environment Micro Competitors
2.4 Micro Industry Environment

3- Company Analysis
3.1 Resources and Capabilities
3.2 Core Competencies
3.3 Strategic Adequacy
3.4 SWOT analysis

4- objectives and Strategy
4.1 Products - Markets
4.2 Vertical Integration
4.3 Internationalization
4.4 Diversification
4.5 Business Development

PART II Implementation of the Strategy
5- Planning
5.1 Organizational Structure
5.2 Strategic and Business Plan
5.3 Strategic and Operational Plan
5.4 Planning under uncertainty
5.5 Planning with scenarios

6- Implementation
6.1 Departmental structure
6.2 Functional Management, Projects and Processes

7- Control
7.1 Corporate Governance
7.2 Group and Individual Control
7.3 Organizational Learning

Evaluation Methodology
Continuous evaluation:

Written Tests (60%), Case Studies (30%), Report and Participation in Technical Days (10%)

Assessment by Exam: Written Test (100%).

Bibliography
- Mintzberg, H. (2003). The Strategy Process. USA: Pearson Education
- Mintzberg, H. e Quinn, J. e Ghoshal, S. e Lampel, J. (2014). The Strategy Process; Concepts, Contexts, cases. UK: Pearson Education
- Shafritz, J. e Ott, J. e Jang, Y. (2005). Classics of Organization Theory. USA: Wadsworth
- Freire, A. (2020). Estratégia - Criação de Valor Sustentável em Negócios Tradicionais e Digitais . Lisboa: Bertrand
- Teixeira, S. (2014). Gestão Estratégica. Lisboa: Escolar Editora

Method of interaction
Lectures supported by class discussion and case study exercises

Software used in class
Not applicable.